Bill Appleby is the Founder and acts as Managing Director of Alderbrook Finance. With over 25 years of experience in Project Finance, Bill is regarded as a leading figure in the MENA utilities sector having advised governments and developers in respect of major projects in every key market in the region. Prior to founding Alderbrook in 2013, Bill acted as Head of Project & Infrastructure Finance for Citigroup and held senior positions at HSBC and RBC Capital Markets. Bill is also a qualified Chartered Accountant and holds a First-Class degree in mathematics from Oxford University.